In June 2024, a video of Shadrack Kiprono getting forcefully pushed inside a white car outside an establishment in South B, Nairobi caused an uproar on the Kenyan internet. It was the first time people had visual evidence that vocal people in the #RejectFinanceBill anti-tax protests were being abducted. The abduction happened moments after Austin Omondi, a medic and a vocal X user who had been abducted at a makeshift medical space that catered to injuries from the protests, was released. These two activists were not the first to go missing.

On June 22nd, an X (formerly Twitter) Space titled “Good Morning Kenya: Where is Crazy Nairobian?” ran for more than 7 hours and garnered more than 1.2 million listeners. It was held to find another outspoken protestor popular on the social media platform, Billy Simani, who had been abducted from his house in the dead of the night. It was becoming a common occurrence for young Kenyans to tweet “They have come for me,” their abductions a clear fear tactic wielded by the state to tame the burgeoning anti-tax protests.

It was only midmorning on the 25th of June, but the sun was already unforgiving in Nakuru, a metropolitan city northwest of Nairobi, Kenya. However, the heat did not seem to deter the thousands of protesters who were marching along the main street, bearing placards, twigs, whistles, vuvuzelas - virtually anything that would amplify their core message: #RejectFinanceBill2024. These protests, mostly made up of people under the age of 35, were being replicated across almost all major cities in the country. The movement had snowballed to such a degree that it was being labeled "The Mother of All Protests", and it was being helped by Kenyan Gen-Z.

Shikoh Kihika is the Executive Director at Tribeless Youth, a local organization that works with creatives and young activists to imagine a better future for Kenya. She notes that these protests have been different from those held in the past. “The protests are not led by any civil society [organization], political party, or [established] activist. They are people-led, they are impromptu and they happen everywhere.”

These protests did not mark the first time the Kenyans have marched against harsh economic policies. A year ago in 2023, former Prime Minister Raila Odinga led anti-government protests against the 2023 Finance Bill. This year though, the movement took an interesting turn.

The Root of the Protests

Beginning online, in late February 2024, on platforms such as X, TikTok, and Instagram, there was a public outcry in reaction to the 2024 Finance Bill. This bill was supposed to be the first in a series of tax reforms aimed at improving the economic state of the nation. The now scrapped bill included several items, including:

• Introducing the Eco Levy, a tax measure that would affect a selection of imported goods that could potentially harm the environment. This included a wide range of products, from sanitary goods and diapers, to electronic devices and much more

• An increase in the road maintenance levy from Ksh 18 to KSh 25 per liter of fuel

• An introduction of a 5% or 15% withholding tax on infrastructure bonds and sales made from digital marketplaces

• Scrapping of the minimum Ksh 24,000 threshold for services rendered by a resident, which would mean taxing minimum wage

• Introducing a 16% VAT on basic goods such as cooking oil and bread 

• Amendment of the Data Act to allow the Kenya Revenue Authority to access the financial information of any Kenyan national without a court order 

  
  

The goal of the bill was to increase the tax-to-GDP ratio from the current 13.5% to 20% by 2025. Aware that achieving this increased target was going to be a hard strain on their lives, citizens escalated their outcry from digital spaces to the streets. 

A Technolution

Technology has been the heartbeat of this revolution, evident in the way social media and artificial intelligence have been used on different fronts. The first and most powerful tool has been the use of social media. Spaces and conference call features on X have been vital in mobilizing people for town hall discussions around civic education and dialogue. On this platform, the movement drew participants on a scale unlike anything seen before. Citizen-run X spaces amassed well over a million listeners. People urged President Ruto to engage with them in this digital space.

When he finally hosted space, it had over 6.7 million listeners. On these X Spaces, citizens asked their leaders tough and bold questions regarding the economic state of the country, extrajudicial killings, abductions, and other issues ailing the nation. Instagrammers used graphics to spread the word about protests. TikTok users conducted their own citizen journalism to cover the nationwide protests, giving the world a first-class seat to Kenya’s impassioned streets.

Once discussions filtered downstream to counties, towns, and smaller communities, WhatsApp took center stage as the preferred method of communication. Through groups and communities, people were able to organize meeting points, map out marching routes, organize water and medical supplies, and provide updates.  

Enter the AI Cavalry

Artificial Intelligence, specifically Open AI's ChatGPT software was used by ordinary people to create the Finance Bill GPT, a resource tool that broke down the finance bill and its implications. Another GPT on tracking corruption helped Kenyans track accountability for the people in or about to be elected to power. Using the Chatbot, people could get highly technical information broken down into understandable bite-size pieces. 

One of the most disruptive digital tools was a communication app, Zello, that turned phones into walkie-talkies. Zello was also used to give live updates on the protests. By turning a phone into a walkie-talkie, the protesters were able to keep up live communications without the hassle of getting personal numbers, texting, or having to log in to an app. According to Patrick Kinyua, founder of Nakuru TV and an avid user of the app, within two days of its mention on X, the app saw a surge of new users tallying in the thousands. “Through Zello, people would tune in to get updates on road closures, sightings of anti-riot police, police bowsers, and to talk about their experiences.”

During the second reading of the finance bill, Kenyans took to openly doxxing their respective members of parliament in a bid to get them to vote no on the bill. In a move they cheekily termed ‘salimia’ (greeting), constituents sent thousands of calls and texts to the cell phone numbers of members of parliament, urging them to ‘greet’ them. The MPs acknowledged that they were receiving these calls and texts and pleaded with the public that they had heard their concerns. However, a few days later, the bill sailed through.

The situation became dire after the bill passed. Protestors hit the streets, breaching the parliament, and setting part of it ablaze. At the county level, protestors attempted to enter local state houses and county assemblies. Events turned deadly as at least 23 people across the country lost their lives. The president could not ignore the problem and was forced to act by declining to sign the bill into law. However, this was not before he issued a statement terming the protests as "treasonous events" orchestrated by "dangerous criminals." This only served to fuel the public’s anger, who had taken to the streets to demand accountability from their leaders. 

Leveraging technology did not stop with the street protests alone. In the aftermath, crowdfunding using a platform known as M-Changa raised over Ksh 30 million. The money was used to assist in the burials of those who had died and help those who had been injured during the protests. In addition, an online database  was set up to keep track of all persons missing since the beginning of the protests. 

A Middle Ground?

Since the June 25th protests, President Ruto has attempted to address the concerns raised during that time in various ways. Apart from not signing the bill, he held a roundtable where journalists Linus Kaikai, Erick Latiff, and Joe Ageyo had a conversation on the state of the nation with regard to the Finance Bill. However, this event became a PR crisis, as the president made several problematic statements, including doubling down on his previous claim that the protestors were treasonous. "They went straight for the armory and mausoleum, indicating they were organized criminals," Ruto said.

 He also attempted to do a virtual town hall on X, but Kenyans asked tough questions on abductions and extrajudicial killings that he was unable to answer satisfactorily. 

The grim discovery of bodies in Kware following the anti-tax protests in Kenya has intensified concerns about the use of force during demonstrations. It has sparked outrage among citizens and human rights organizations, who have been calling for thorough investigations into the circumstances surrounding the deaths. The discovery has further fueled tensions between protesters and law enforcement, raising serious questions about crowd control tactics and the protection of civil liberties during periods of civil unrest. There have been growing demands for accountability and urgent calls for a re-evaluation of how authorities respond to public demonstrations.

The fervor in the streets is yet to subside, and the underlying issues that sparked the unrest remain largely unresolved. The Kenyan government faces the challenge of addressing citizens' concerns about the high cost of living and alleged corruption while also maintaining stability. The resilience and democratic spirit of the Kenyan people has been on full display, and all eyes are now on the nation's leaders and how they will respond to this clear call for change. The coming months will be crucial in determining whether the Gen Z-led revolution will result in any meaningful reforms or if the cycle of discontent will continue. One thing stands out: digital tools and technology have emerged as powerful tools for democracy, shaping Kenya’s political landscape in unexpected and deeply impactful ways.∎