Natasha Noorani released “Choro,” the first single from her new album, on 24th May 2021. She first performed it unplugged for SAAG's previous online event, FLUX.

As part of In Grief, In Solidarity, Noorani discussed what inspired the music video's aesthetic with SAAG advisory editor Senna Ahmad, with whom Noorani collaborated on “Choro.”

For both, it was a risk, a labor of love, and a long-awaited collaboration—each of which speaks to how Noorani chooses to provoke and pay homage to Pakistani pop music in equal measure.

Watch to hear more about their vision, how the pandemic affected the shoot of the music video, their numerous inspiration boards, their shared love for the music of the eighties and nineties, Urdu typography, and more.